10:02 Tickets

When it comes to comedy, timing is everything. And one particular time that has become synonymous with comedic timing is 10:02.

Why 10:02? It all goes back to a marketing strategy implemented by the Swiss watch company, Tag Heuer. In 2010, they started using the time of 10:10 to advertise their luxury watches. This wasn't a new idea - many watch companies had been using this time for their advertisements for years - but Tag Heuer took it a step further.

They noticed that in most of their ads, the hands on the clock formed a subtle smiley face at 10:10. So they started using this time exclusively and trademarked it as their own. And then, in 2016, they decided to change it up.

Tag Heuer started using the time of 10:15 instead, citing that it was more aesthetically pleasing. But comedians latched onto this change, because they knew that 10:02 had suddenly become quite funny.

Think about it - when you hear the time of 10:02, doesn't it sound a bit off? It's not a typical time that you hear people reference in everyday conversation, and the fact that it's so close to the previously established comedic time of 10:10 only adds to the humor.

Since then, comedians have used 10:02 as a punchline in sketches, stand-up routines, and social media posts. It's become a sort of inside joke among comedy fans, a nod to the power of timing in making something funny.

But beyond just being a funny time, there's something deeper at play here. 10:02 represents the unexpected, the surprise that catches us off guard and makes us laugh. Comedy is all about subverting expectations, and when a comedian references 10:02, it throws off our sense of what's normal and expected, creating a moment of comedic gold.

So the next time you hear someone reference 10:02, take a minute to appreciate the power of comedic timing. And maybe even chuckle a little at this seemingly innocuous time that has taken on a life of its own in the world of comedy.