2017 Sports Events Marketing Experience Tickets

Sports events marketing has always been an integral part of the sports industry. In 2017, we saw the continued growth and evolution of this aspect of sports as organizers and marketers looked to maximize fan engagement and revenue generation.

The year started off with the Super Bowl LI, which was held on February 5, 2017, at NRG Stadium in Houston, Texas. The event was broadcasted globally and drew a viewership of over 111 million people. The world's biggest brands took advantage of this large audience by advertising during the game, with innovative marketing strategies such as hashtags and interactive commercials. Apart from advertisements, social media played a significant role in promoting the event and engaging with fans.

In May, the biggest cycling event in the world, the Giro d'Italia, began its journey through Italy. With its unique blend of scenery, history, and culture, the Giro d'Italia offered exciting marketing opportunities for sponsors and advertisers. As the cyclists traversed the country, different regions used the event to showcase their tourism attractions, thereby boosting the overall profile of the event.

Throughout the year, different football leagues across the globe held their annual tournaments. One of such leagues was the English Premier League, which generated over $10 billion in revenue within two years. The premier league manages to maintain its position as the most-watched football league globally due to its innovative approaches to sports marketing.

Another significant event that happened in 2017 was the Floyd Mayweather vs. Conor McGregor fight, dubbed "The Money Fight." The fight generated over $600 million in revenue and emerged as one of the most successful boxing matches ever. It was a testament to the power of combat sports and the marketing team behind the fight. Before the fight, both fighters engaged in a series of press conferences, generating immense hype around the event.

In conclusion, 2017 stands out as the year of innovation and creativity in sports events marketing. The year demonstrated that sports marketers must continue to be dynamic and embrace technological advancements to engage audiences. It shows that sports can remain relevant and entertaining if organizers use marketing strategies that are unique, creative, and engaging.