Al Ross Tickets

Al Ross was an American entrepreneur and concert promoter who played a significant role in the music industry throughout the 1960s and 1970s. He was a visionary who revolutionized the way concerts were organized and marketed, and he helped elevate the careers of many artists.

One of Al Ross’s biggest contributions to the music industry was introducing the concept of stadium concerts. Prior to this, concerts were mostly held in small venues such as clubs and theatres. Ross saw the potential for larger events at sporting arenas and began organizing outdoor concerts that attracted thousands of people.

Ross also understood the importance of marketing and promotion, which was evident in his successful collaborations with radio stations and local newspapers. His advertising strategies helped draw large crowds, making his concerts a huge success. Additionally, he encouraged the use of lighting and sound effects, which enhanced the overall concert experience.

Throughout his career, Ross worked with some of the most iconic musicians of the time, including The Beatles, The Rolling Stones, The Who, and Jimi Hendrix. He played a crucial role in organizing and promoting their concerts, which helped elevate their status as some of the greatest rock bands in history.

However, Al Ross faced criticism for his business practices, which included charging exorbitant fees for concert tickets. In 1972, he was indicted on charges of ticket fraud, and although he was found not guilty, the incident tarnished his reputation.

Despite this setback, Al Ross’s contributions to the music industry cannot be overlooked. His innovative approaches paved the way for modern-day concerts and festivals, and without his vision, the music landscape would be vastly different today.