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The concept of brick ‘n’ mortar has been prevalent in the retail industry for quite some time now. However, with the rise of online shopping and digital entertainment, the term has retained a special significance in the realm of live events, especially when it comes to concerts.

In simple terms, brick ‘n’ mortar refers to physical buildings and establishments that provide real-world experiences and entertainment opportunities to consumers. In the context of concerts, brick ‘n’ mortar establishments include music venues, concert halls, amphitheaters, and other live performance spaces where artists perform live in front of audiences.

The importance of brick ‘n’ mortar in the music industry is two-fold. Firstly, these venues offer music lovers a unique opportunity to witness their favorite artists in action, creating an unforgettable experience that cannot be replicated by simply streaming music online. Secondly, brick ‘n’ mortar establishments play a critical role in supporting the music industry by providing artists with revenue streams and helping them build their fan base.

For starters, live music events are an integral part of a thriving music scene. They bring musicians and fans together in a shared experience that can create lifelong memories. Brick ‘n’ mortar establishments offer an intimate setting, bringing fans closer to the artist and allowing them to create a connection they may not have had otherwise. As such, these venues create lifelong fans and loyal customers who appreciate the unique experience that brick ‘n’ mortar settings offer.

Furthermore, brick ‘n’ mortar establishments are vital in sustaining the music industry financially. With streaming services like Spotify, Apple Music, and Pandora, it’s easy to forget that artists generate income through tours and concerts. Live events are a major source of revenue for the music industry, accounting for roughly 60% of an artist's overall earnings, according to Pollstar. Without brick ‘n’ mortar establishments, touring would be almost impossible, limiting the artist's exposure to new markets and regions.

In conclusion, brick ‘n’ mortar establishments play a vital role in the concert industry. They offer unique experiences to fans and provide opportunities for artists to generate income and expand their fan base. Live events create a sense of community within the music industry and highlight the importance of supporting brick ‘n’ mortar establishments. Despite the rise of online entertainment options, brick ‘n’ mortar settings continue to serve as a critical foundation for the music industry, and live events remain an integral part of the concert experience.

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