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KPCC and Marketplace are two popular media outlets that have helped me understand the business of creativity in relation to theater. I have always been passionate about theater, both as an art form and a business. However, it wasn't until I started listening to these two outlets that I realized how much there is to learn about this industry.

KPCC is a public radio station based in Southern California that covers a range of topics, including news, culture, and entertainment. One of their programs that has been particularly helpful for me is "The Frame," which covers the world of arts and entertainment. They often feature interviews with theater professionals, such as directors, writers, and actors, who give insights into their creative processes and the challenges they face in the industry. These segments have given me a better understanding of the different roles that exist in theater and the complexities involved in producing a successful show.

Marketplace, on the other hand, is a national business news program that covers a wide range of industries, including the arts. Their coverage of the theater industry has helped me understand the financial side of theater production; from funding sources to market trends. They also cover the business model of theater productions, including how shows are marketed and monetized.

Through listening to these media outlets, I have learned about the various financial models that theaters can implement, including co-productions, partnerships with tourism boards, digital revenue streams, and more. Additionally, they discuss the importance of marketing strategies, ticket pricing, and the impact of technology on the theater industry.

Overall, KPCC and Marketplace have provided me with invaluable insights into the business of creativity in the theater industry. While my love for the artistic side of theater remains strong, these resources have opened my eyes to the intricate economics behind the scenes.

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