Mike Brown Tickets

Mike Brown Ticket Details

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Mike Brown was known as the man who revolutionized the concert industry. His creative and innovative ideas changed the way people experienced live music events.

Brown's career in the music industry began in the 1960s, where he worked for a promoter in London. Eventually, he moved to Los Angeles to work for A&M Records. It wasn't long before Brown made a name for himself in the industry, and his unique approach to concert promotion began to stand out.

One of Brown's early successes was promoting a Led Zeppelin concert in Los Angeles. The traditional way of promoting concerts at the time was to advertise on the radio and in newspapers. Brown, however, went above and beyond by plastering billboards around the city with the band's name and album cover art. He also organized a press conference the day before the show to generate buzz, which attracted over 200 reporters.

Brown's advertising tactics paid off – the Led Zeppelin concert sold out in just four hours. This success led Brown to start his own production company, first called Pacific Presentations and later renamed Goldenvoice.

Goldenvoice quickly became known for its unconventional and groundbreaking approach to promoting concerts. Brown would often book shows in unconventional venues like warehouses, abandoned buildings, or even airport hangers. He also introduced new types of concerts, including all-day festivals and punk rock shows.

One of Brown's most famous innovations was the "completely self-contained" concert model. In this format, he would rent out a venue, hire his own staff, provide food and drinks, and even sell merchandise. Brown's goal was to create a completely immersive concert experience that attendees would never forget.

Throughout his career, Mike Brown brought many iconic concerts to fans around the world. These included Pink Floyd performing The Wall in LA Memorial Coliseum, Neil Young playing in front of the ruins of Rome's ancient Colosseum, and The Rolling Stones' epic concert in Havana, Cuba.

Mike Brown passed away in 2001, but his influence on the concert industry can still be felt today. His creative approach to promoting concerts paved the way for new ideas and innovative concepts that are still being used by promoters around the world today. Brown's life serves as a reminder that with passion, drive, and creativity, anything is possible – even revolutionizing an entire industry.