New Holland Tickets

As a globally recognized agriculture equipment manufacturer, New Holland has made a significant impact in the farming industry. However, what many people may not know is that New Holland has also been making an impact in the world of music.

New Holland has become a popular sponsor for outdoor concerts around the world. Their machines have served as a stage backdrop and integrated into promotional material for various music festivals. New Holland has sponsored major events such as Country Thunder Arizona, Taste of Country Music Festival in New York, the Oregon Jamboree, and even the legendary CMA Music Festival in Nashville.

In addition to sponsoring music festivals, New Holland has partnered with individual artists to promote their brand. In 2019, the company worked with country star Brett Young on his tour promoting his new album, Ticket to L.A. On tour, a custom New Holland skid steer was outfitted with giant headphones and operated by technicians during the performer’s set.

The partnership allowed New Holland to display their machinery in a new, creative way and showcase how they can incorporate state-of-the-art technology into their products. In return, Brett Young was able to tap into a new audience and reach out to those interested in agriculture while also promoting his own music.

Moreover, New Holland has collaborated with numerous companies that specialize in live concert production, playing an essential role in the setup and breakdown of outdoor concerts. They play a crucial role in hauling large equipment and setting up stages, lighting, and sound systems to ensure that audiences have an unforgettable experience.

Their tractors, excavators, and other heavy equipment are used to dig holes for supports, transport heavy parts of the stage, and move items around the venue. By using their powerful machines, the project teams involved in setting up these large-scale events save time and get more done efficiently.

In conclusion, New Holland is not only revolutionizing the agricultural industry but also making waves in the music event industry. Their products play a critical role in the setup and operation of outdoor concerts, and their partnerships with artists create an opportunity for growth in both fields. It is interesting to see how far their involvement within the music industry will go, and we await to see what other exciting opportunities will come about.