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Promotions have always played a crucial role in the boxing world. They are meant to hype up the match and make it more attractive to fans, sponsors and boxers alike. However, sometimes these promotions can do more harm than good, particularly when they take the focus away from the sport itself.

Boxing is all about the thrill of the fight, as two competitors face off against each other in a battle for supremacy. The skills, tactics and strategy employed by each fighter create an intense spectacle that keeps fans coming back for more. Unfortunately, in recent years, many promotions have shifted the focus away from the actual fight and onto the personalities, egos and trash talking of the fighters.

This has led to some unpleasant incidents, such as the infamous brawl between Conor McGregor and Khabib Nurmagomedov at UFC 229. Such incidents might draw a lot of attention and bring more eyes to the sport in the short term, but in the long run, they detract from the sense of sportsmanship and respect that should be at the heart of competition.

There are many reasons why promoting boxers in this way is misguided. Firstly, focusing too much on trash talk and personal insults takes away from the respect that boxers should have for one another. When fighters are encouraged to belittle and insult their opponents, it makes it harder for them to maintain discipline and sportsmanship in the ring.

Secondly, when promoters continuously try to outdo each other in generating drama and controversy, it can turn fans off rather than attract them. In the end, what really matters is the quality of the fight itself, not the extraneous hype leading up to it. Fans are looking for pure sporting entertainment, not reality TV-style sensationalism.

Thirdly, making the promotion bigger than the fight can be financially risky for organisers. They may end up over-spending on marketing or underestimating expenses because they focused too much on the promotion. If this happens, they could end up losing money rather than making a profit.

So what can be done to address this problem? Firstly, promoters should focus more on promoting the fighters’ skills and qualities in an honest and transparent way, rather than fabricating personal grudges or forcing trash talking. By doing this, they acknowledge that the true spirit of the sport is based on competition and respect, not on sensationalism or controversy.

Secondly, organisers must remember that boxing is a legitimate sport, not a circus act. Fans deserve to see fair contests between boxers who are at their best, rather than exploiting their egos for a quick buck. This means that promotions should put more emphasis on the technical side of boxing - the training, preparation, and strategy that goes into it.

Finally, boxing promoters need to work together to promote the sport as a whole rather than limiting every effort on their part to individual fights. By combining resources, they can grow the sport on a global scale, and make sure that it stays relevant long term.

In conclusion, it's time to stop running promotions in relation to boxing and focus more on the beauty of the sport itself. Boxing has a rich history, and it's up to those involved with it to ensure that it continues to shine long into the future.

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