SweetWater 20th Anniversary Party Tickets

The SweetWater 20th Anniversary Party was a successful event that captivated audiences not only with their fantastic beer but with an exciting celebration. The party took place on February 15, 2017, at the historic Tabernacle Theatre in downtown Atlanta, Georgia.

The Tabernacle is renowned for its rich history in entertainment. Originally built in 1910 as a Baptist church, it became a popular music venue in the 1990s after being abandoned for decades. It is one of the few remaining buildings designed by architect Gustave Westfield and has been designated a National Historic Landmark.

The SweetWater 20th Anniversary Party reflected the Tabernacle's rich history while also showcasing SweetWater’s own unique brand. Attendees were welcomed by a vibrant outdoor market featuring local artisans and food vendors. Inside, guests could enjoy the theatre's ornate decor and a craft beer bar, complete with signature SweetWater beer selections.

The night kickstarted with live music performances from some of the region's most notable bands such as Drivin N Cryin, Neal Francis, and Dank Sinatras, who kept the crowd entertained throughout the evening. With the stage decorated in their iconic logo, giant inflatable fish, and disco balls, SweetWater truly transformed the Tabernacle into a lively environment, immersing guests into the company's captivating branding and culture.

In addition to the musical acts, the crowd also experienced a four-minute film celebrating SweetWater's history as one of Georgia's first craft brewers. The film showed how entrepreneurial founder Freddy Bensch conceived the idea of turning his home-brewing hobby into a business venture. Guests got an insight into SweetWater’s journey over the past 20 years and how the brewery has expanded into four locations across the United States, with ambitious plans for further growth.

The event did not just focus on SweetWater’s success; the anniversary party also gave back by donating to the Atlanta Beltline Partnership, a nonprofit dedicated to maintaining one of the country's most significant urban redevelopment areas’ green spaces and public transit solutions.

In conclusion, SweetWater’s 20th-anniversary party was a tremendous success. The event brought together beer enthusiasts and music lovers alike in an iconic Atlanta venue steeped in entertainment history. While the company celebrated its milestone achievement, it also inspired attendees to reflect on the social responsibility aspect of building a successful and sustainable business.